Wine Pairing Pour Cost Calculator
Set profitable, competitive wine-by-the-glass pricing by figuring out exactly how much each pour costs you and what markup gets you to your target margin.
Suggested Glass Price
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Pours Per Bottle—
Cost Per Pour ($)—
Profit Per Glass ($)—
Profit Margin (%)—
About this calculator
Calculate the cost per glass of wine, ideal menu price, and profit margin based on bottle cost and pour size.
Frequently Asked Questions
What is pour cost percentage?
Pour cost percentage is the cost of the wine as a percentage of the menu price you charge. A common industry target is 20-30% for wine by the glass.
How many glasses are in a standard bottle?
A standard 750ml bottle poured at 150ml per glass yields 5 glasses, though many restaurants pour 5oz (147ml) or 6oz (177ml) glasses.
Should I account for spillage or waste?
Many operators add 5-10% to their cost per pour to account for spillage, corked bottles, and over-pouring.